Proverbs 22:1 and Choosing a Good Name
A good name is to be chosen rather than great riches, and favor is better than silver or gold.
A "good name" doesn't have anything to do with what's printed on your birth certificate. You can choose a good name by behaving in ways that enhance your reputation as a representative of YHVH, and thereby honoring HIS name too.
From Jay Carper at American Torah (http://www.AmericanTorah.com)