Genericization of Brand Names (Part 1)

In the business world a company risks something called genericization, which is when the public associates the brand name with the generic class of product itself. 

This is a list of ten famous brands that have become genericized, either formally or informally. While all of them have been trademarked at some point, a few of them have actually lost legal protection due to their name's widespread use and popularity.
 
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