Make Your ‘Dent In The Universe’

Having spent a career launching iconic products — including Apple’s first Macintosh computer — Guy Kawasaki knows a thing or two about what leads to success and fulfillment in both business and life.

These are insights more and more of us could benefit from right now, as the economic disruption caused by covid has thrown many households into turmoil as millions of workers have been laid off, hundreds of thousands of businesses are closing, and many industries have been upended.

As we look ahead to the coming decade, challenges abound. More and more experts foresee a “lost decade” for the markets, as today’s sky-high valuations have pulled tomorrow’s returns into today. Many of the jobs lost to the pandemic simply won’t come back.

How can we chart a course through this uncertainty that will give us hope, happiness and fulfillment?

Kawasaki advises developing an accurate understanding of your talents and then optimizing them for a niche others aren’t serving well. Ask yourself: How can I maximize the value can I bring? And how can I make it as unique as possible?