Boris Kodjoe and Nicole Ari Parker team up to launch PineStore.com just in time for the holidays!

Porsha Monique interviews the Kodjoe's about their partnership with Pine-Sol and the launch of the new Pine-Store, just in time for the holidays.Show more

Launch overview: Pine-Sol recently launched its first-ever online retail shop called the Pine-Store. It’s a one-stop shop of must-have gifts and gear for brand superfans who are proud to use Pine-Sol to get the deep clean they love, featuring apparel and goods that celebrate the household cleaning “rules” and routines that are familiar to people who grew up cleaning with Pine-Sol every Saturday morning .The Pine-Store’s exclusive new collection has products from scented candles to blankets to apparel, plus seasonal items like holiday cards and branded gift-wrapping paper. Pine-Sol’s first-ever online shop, is honoring the community that has upheld Pine-Sol’s heritage throughout the years by making a $250,000 donation plus 100% of Pine-Store proceeds to digitalundivided, a social startup that leverages data to develop innovative programs to support Black female entrepreneurs and catalyze economic growth in their communities.

As long-time Pine-Sol fans, Boris and Nicole love the tradition and heritage that the brand embodies. Pine-Sol has been a staple product in their homes since childhood. Their recent “House Guest” ad in collaboration with Pine-Sol, a lighthearted spot featuring the couple quarantining with a family after shelter-in-place orders were issued while they were filming in the family’s home.