Strategies for running a successful outdoor event | Julia Boas

Our guest for this episode of The Small Business Show is Julia Boas, events director for Roanoke Outside Foundation. Roanoke Outside creates economic growth by leveraging natural assets to attract investment and talent.

Blue Ridge Marathon, aka America's toughest road marathon is one of the signature events put together by Roanoke Outside. Under Julia's leadership the race had grown 15% in revenue each year for the past five years.

Julia spoke about the history of the Blue Ridge Marathon, and the backstory for adding the double marathon distance to the race.

With the pandemic the #fundraising options for a non-profit organization has been limited. Julia shared her strategies on virtual fundraising, developing the ideas to approach sponsors and supporters for funds, and using organic social media techniques to grow an event.

1:47 History of Blue Ridge Marathon, America's toughest road race
4:26 How the double marathon distance was added to the race
6:13 Blue Ridge Marathon 2021
9:05 Mass outdoor event trends in 2021
12:09 Virtual fundraising ideas for nonprofit
16:18 Tips for growing a race

Contact for Roanoke Outside Foundation
👉 Website: https://www.roanokeoutside.com

Find out more about Blue Ridge Marathon:
👉 Website: https://www.blueridgemarathon.com/

The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

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