Yelp Firm Stance Against Racism Consumer Alert [ Breakdown ] December 2020

Yelp Racism Consumer Alert Release Date - October 8th 2020

Full Breakdown of the newest consumer alert released by Yelp from Ralph Carrasco, Founder of Carrasco Consulting.

Blog Post - https://blog.yelp.com/2020/10/new-consumer-alert-on-yelp-takes-firm-stance-against-racism

This is not the 1st consumer alert that Yelp has created, and it is VERY rare for a business to have one of these alerts on their profile page.

In an effort to connect local businesses with consumers looking for goods and services, this is an attempt to protect businesses as many times, people will report false information and leave negative reviews based upon media reports.

Reviews on Yelp HAVE to be from a 1st hand experience with no solicitation as this helps to ensure that there are authentic reviews from real people on the platform.

This breakdown is from my 10 years of studying the platform and knowing the way that Yelp handles consumer alerts like this as an independent 3rd party platform.

Additionally, there is information if you would like to become proactive in battling racism and

0:00 Intro
0:40 Ralph Carrasco Overview
1:00 Yelp #1 Priority
2:20 Blog Breakdown
6:00 Various Consumer Alerts
12:50 Toolkit for Business Owners
14:30 FAQ - Yelp's Media-Fueled Consumer Alerts
21:10 Outro Ralph Carrasco

Since 2010, I (Ralph Carrasco) have been studying human buying habits and the components that go into making a choice. Humans are very interesting creatures, by understanding what is important to them, we create profiles that attract consumers so our clients - Become The Obvious Choice .

** Carrasco Consulting is an independent Yelp Advertising Partner, not an employee. We are able to offer Yelp Advertising & Enhanced Services. The opinions expressed here are my own and those included in the video and are not official statements of Yelp Inc. Yelp,**

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