The talk about diamonds.
See the glimmer of the sparkle. Diamonds seem to prompt our attention. If we see a bracelet with diamonds our eye has a capture. Real ornate has taken our culture by storm. A tradition of show and tell with diamonds writing the words. Over our history, we have learned that diamonds can make a friend a foe or a foe a friend. Gold has it's a glimmer, but diamonds sparkle.
... and disable advertisements! No kidding :)