How do you KARE for your clients | Michael Castiglione, Sandler Training

On this episode of The Small Business Show we welcome back Michael Castiglione from Sandler Training.

Mike is going to go through the concept of KARE (Keep, Attain, Recapture and Expand). #KARE helps salespeople by giving them simple guidelines for segmenting their accounts into four different groups. This is an important, often-ignored starting point, because different sales opportunities are driven by different objectives, and they require different levels of prioritization and different strategies.

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