Selena Gomez's New Beauty Line Challenges The Norm

World Mental Health Day is on October 10.
In honor of the day, CNN Style spoke with Selena Gomez, an advocate for mental health awareness.
The singer and actor has been open about her own mental health challenges, and sometimes feeling "less than," due to the pressures that come along with becoming famous at a young age.
She explains, "It's hard enough for anyone during those early years but imagine it with the world judging you and commenting on every aspect of your life and choices."
Selena wants to use her voice to reduce the stigma associated with talking about mental health, and to encourage people to celebrate their individualism.
The goal of her new beauty line, Rare Beauty, is to challenge beauty norms and celebrating what each person unique.
She adds "Since the start of Rare Beauty, my team and I have been building a community to have positive conversations around self-acceptance and mental health."
A percentage of the sales go to Selena's Rare Impact Fund, which helps underserved communities access to the mental health resources and services.
Their goal is to raise $100 million over the next ten years.
She adds, "We all need to embrace our uniqueness, stop comparing ourselves to others, and love ourselves more, especially right now."