The Coronavirus Demand Challenge Awaiting China’s Auto Industry

COVID-19 could drag Chinese passenger vehicle sales 5% below precrisis expectations in our mildest scenario, 10% if there's a significant impact and 23% within the worst case.
If there's no resurgence of the pandemic in China, demand shocks are likely to be the largest managerial challenge for the world.
Priority actions for carmakers include systematically improving operational efficiency, redefining pricing strategy and mastering online sales.
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