The Coronavirus Demand Challenge Awaiting China’s Auto Industry
3 years ago
12
COVID-19
Chinese passenger vehicle
carmakers
SARS
factories
China’s economy
vehicle production
China
clean up factories
Coronavirus
Chinese car
COVID-19 could drag Chinese passenger vehicle sales 5% below precrisis expectations in our mildest scenario, 10% if there's a significant impact and 23% within the worst case.
If there's no resurgence of the pandemic in China, demand shocks are likely to be the largest managerial challenge for the world.
Priority actions for carmakers include systematically improving operational efficiency, redefining pricing strategy and mastering online sales.
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