Navigating the Terrain of "Startuplandia"

Entrepreneurship seems like a thrilling, lucrative adventure—until things go horribly wrong. As crisis after crisis hits, even the most seasoned founder can get disoriented. E. Keller Fitzsimmons has written a field guide outlining the terrain to help you avoid getting "Lost in Startuplandia". The serial tech entrepreneur and author joins us to discuss the successes and failures of start-up businesses and who will benefit from her helpful new book. E. Keller Fitzsimmons will be speaking and signing books at the Fall Xperiment at the Wisconsin Center on October 4 and 5. For more information, visit LostinStartuplandia.com.