Crocs has plans for new partnerships to increase interest Unlisted Video

Business Insider reports Crocs has a plan to change its image. Crocs clogs were once featured on Time's "50 Worst Inventions" list. Meanwhile, revenue for the company hit $1.09 billion in 2018, seeing a 6.3% increase over 2017. CEO Andrew Rees said, "Our goal is not to make the haters love the brand. It's to exploit that extrinsic tension because it creates opportunity, it creates PR, it creates media, it creates interest.