Tyson launches its first plant-based protein brand Unlisted Video

Tyson Foods is launching the company’s first plant-based protein brand called Raised & Rooted.
The brand will feature vegetarian nuggets that taste like chicken and vegetarian burgers that taste like beef.
“Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” Noel White, president and CEO of Tyson Foods, said in a press release.