Build-A-Bear Workshop Boosted By 'Avengers: Endgame' Joke
5 years ago
22
According to Business Insider, a joke about Build-A-Bear Workshop in "Avengers: Endgame" boosted the toy retailer's sales last quarter.
Its CEO highlighted a nod to Build-A-Bear in the movie's first 10 minutes" of the movie.
In the film, Tony Stark told Rocket Raccoon, 'I thought you were Build-A-Bear."
Build-A-Bear also benefited from strong interest in Pokémon ahead of "Detective Pikachu."
The company has raised prices.
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