Apple restricts 3rd party data collection Unlisted Video

Apple announces that it's launching a new technology in its Safari browser called Privacy Preserving Ad Click Attribution (PPAC), meant to stop online ads from tracking internet users across the web. This modification supports Apple's previous Intelligent Tracking Prevention (ITP) WebKit, which already prevented advertisers from collecting user data across sites to build up profiles about them as consumers — a practice better known as tracking cookies.