Home Depot Is doubling down on tool rentals Unlisted Video

On Tuesday Home Depot CEO Craig Minear emphasized the company's tool rental option in an earnings call. Business Insider reports that the rental program is part of a bid to court home-improvement professionals. Minear said that pros who rent tools through Home Depot tend to spend more at the store. But offering up rentals isn't just about the bottom line. It's part of the company's ongoing drive to court the important and lucrative pro market.