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Starbucks got $2.3 billion in free advertising from Game Of Thrones mistake
6 years ago
10
Experts estimate that Starbucks received more than $2 billion in free advertising from a well-publicized faux pas on Game of Thrones. ComicBook.com reports that viewers of the show spotted a non-descript disposable coffee cup that had been left on a table during filming -- and immediately assumed it was a Starbucks cup. Stacy Jones, CEO of marketing company Hollywood Branded, told CNBC that she put the estimated value of all the buzz at $2.3 billion.
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