Oatmeal brand reinventing itself for millennial moms

Published May 5, 2019 0 Plays

Rumble / Trending NewsMNN.com recently discussed how the company Flahavan is trying to rebrand their Irish oat mill for young generations. They wrote, "It's changing its packaging to communicate its values to consumers who have known little about the brand except that it's Irish and sells oats... Their market research revealed what consumers value in a brand, including those oh-so-important millennial consumers.