Oatmeal brand reinventing itself for millennial moms Unlisted Video

MNN.com recently discussed how the company Flahavan is trying to rebrand their Irish oat mill for young generations. They wrote, "It's changing its packaging to communicate its values to consumers who have known little about the brand except that it's Irish and sells oats... Their market research revealed what consumers value in a brand, including those oh-so-important millennial consumers.