Chevy's marketing chief explains how the automaker is playing the long game with electric cars
GM rolled out the all-electric EV1 in the mid-1990s, and with the Chevy brand, jumped back into the electric race in 2011.
The Chevy Volt arrived a year before Tesla launched its Model S sedan.
Chevy continued its pattern of beating Tesla to market with the 2016 debut of the Chevy Bolt, the first long-range, mass-market electric car.
Now, GM has a goal of launching 20 new electric vehicles by 2023, and the Chevy bowtie badge will be on the grille of many of those cars.