Why Did 'Helloboy' Flop?

The latest "Hellboy" movie bombed at the box office over the weekend with a $12 million debut.
The film is a reboot if the franchise from Guillermo Del Toro, who directed two Hellboy movies. One on 2004, the other in 2008.
What caused the film to fail?
Jeff Bock, the Exhibitor Relations senior box-office analyst, revealed why the film flopped.
He told Business Insider that the absence of del Toro hurt the movie.
"He really brought this creature feature to life.
Without him, just like in the case of 'Pacific Rim: Uprising,' losing him behind the camera was the death knell,"
Terrible reviews, poor branding, and an unfortunate release date didn't help.