Help Name A Planet! Unlisted Video

According to CNN, It's been 10 years since the largest minor planet in our solar system was discovered. Yet it has remained nameless, apart from the identifier 2007 OR10.
The three astronomers who discovered it want your help to change that. Meg Schwamb, Mike Brown and David Rabinowitz announced the campaign to pick a suitable name in an article published by The Planetary Society on Wednesday.