Adidas Announces Partnership With Beyonce, Will Relaunch Ivy Park Brand
5 years ago
6
According to a report by Reuters, on Thursday, Adidas announced a partnership with singer Beyonce that will include a relaunch of her Ivy Park brand. Adidas, which also has a partnership with Kanye West, said that the team-up with Beyonce will create both performance and lifestyle products while respecting her ownership of the Ivy Park brand. The announcement by Adidas marks the latest deal between celebrities and sportswear firms, after rival Puma teamed up with Rihanna and Jay-Z.
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