Kim Kardashian Is Sending People Masks Of Her Face

Celebrities and brands often send out free products ahead of a big launch, but Kim Kardashian West just took the marketing tactic to a whole new level.

The KKW Beauty founder has dropped a collection of sunglasses, made in collaboration with German eyewear brand Carolina Lemke.

To promote the line, Kardashian West sent a handful of people 3D masks that appear to be modeled after her face, each of which comes with a pair of her new sunglasses.