3 in 10 UK kids have been affected by the deadly suicide game known as the ‘Momo Challenge’

Three in 10 kids have already been affected by the Momo Challenge – with one in 20 going on to hurt themselves or others, according to a poll of parents.

Researchers found that, while while 95 per cent of parents are aware of the sinister craze, 30 per cent still haven’t warned their children about the dangers. The twisted viral prank, which has already been linked to the deaths of two children in Colombia but has now reached the UK, is spread through social media sites like WhatsApp and YouTube