🔥 He Paid His Employees $70K… And Everyone Said He’d Go Broke. They Were Wrong.

This video breaks down a remarkable real-world case study from CBS Mornings, highlighting the long-term impact of Gravity Payments CEO Dan Price’s bold decision to raise his company’s minimum salary to $70,000 for every employee.

Six years after taking a $1 million pay cut to make it happen, the results speak for themselves. Despite early criticism and predictions of failure from business analysts, Gravity Payments has nearly doubled its workforce, tripled its business, and built a culture where employees can finally achieve major life goals — from buying their first homes to starting families.

The report also reveals how deeply this decision strengthened employee loyalty. When the pandemic hit, workers voluntarily reduced their own pay to help the company survive, and later surprised Dan Price by collectively gifting him his dream car as a thank-you.

This story challenges the traditional corporate model where CEO pay towers over average wages, and shows that fair compensation can fuel loyalty, growth, and long-term profitability