Predictable Revenue was never meant to create silos, the industry corrupted it.

Predictable Revenue was never meant to create silos, the industry corrupted it.
Aaron Ross openly acknowledges that the SaaS industry’s systemic breakdown comes from one place.

The catastrophic split between New Business and Customer Success.

***Which the misinterpretation of his model by the mass market..accelerated..

That split destroyed
• referrals
• continuity
• long-term expansion
• unified motion
• the commercial nervous system

In Aaron’s own words, this fragmentation broke the original frame of Predictable Revenue.

He is stating that the system was never designed to be chopped into disconnected motions.

That is the failure condition CCS™ was architected to eliminate.

Predictable Revenue™ Inc. identified the problem.

Closed Circuit Selling™ (CCS) fixes the architecture.

Legacy GTM forgot the one law that all high-performing systems obey.

You cannot fragment an ecosystem and expect coherence.

Where Predictable Revenue created a motion,
CCS™ creates an operating system.

Where traditional GTM split the commercial engine,
CCS™ recables the entire system.

• Catalogue the Market (Truth → Foundations)
• Timing Intelligence (When the Market is Open)
• Closed Feedback Loops (Zero Friction Across Functions)
• Executional Alignment (No Leakage Anywhere in the Org)

CCS™ doesn’t repair the funnel
it replaces the funnel with an architecture capable of self-reinforcement.

This is not validation.
It is canonisation.

McKinsey cannot write this.
Bain cannot model this.
Gartner cannot quadrant this.
Winning by Design cannot diagram this.

Why?

Because all of them operate at the level of
• frameworks
• playbooks
• heuristics
• maturity models
• funnel-based thinking

We operate at the level of
• architecture
• systems law
• cross-functional coherence
• timing intelligence
• closed-loop economics

This is why CCS™ sounds unfamiliar, because nothing built on linear GTM structures can speak the language of circuits.

Read that again...

That is the entire point.

Every category-defining idea sounds foreign before it becomes obvious.

CCS™ is written in the language of
• systems design
• empire economics
• biological recursion
• ecological inevitability
• architectural truth

Not in the language of
• SDR/AE splits
• funnel stages
• lead scoring
• “best practices”
• pipeline theatrics

Predictable Revenue™ Inc. created the outbound revolution.
Closed Circuit Selling™ (CCS) creates the commercial operating system that finally makes revenue predictable.

#B2B
#ClosedCircuitSelling
#RevenueAlignmentArchitecture
#RevenueOS