How to charge premium prices without turning away those who buy on price - Daniel Priestly

Want to charge premium prices and still attract customers who buy on price?

Daniel Priestley nailed it on Diary of a CEO:
“People don’t buy the most expensive or the cheapest… they buy the one they understand the clearest.”

If your offer is positioned clearly, confidently, and with authority…
People stop shopping around.
They stop comparing.
They choose you.

Premium pricing is a communication game—not a numbers game.