Macy's Thanksgiving Day Parade November 27, 2025 - New York City, U.S.A.

@FiremanRich is the online username for Rich Roberts, a retired Air Force ARFF (Aircraft Rescue and Firefighting) firefighter and social media personality who creates content on various platforms, including a podcast, and maintains a blog. You can find him on platforms such as Rumble, X (formerly Twitter), Facebook, YouTube, and Truth Social.

The parade begins on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store on 34th Street. It will feature 34 balloons, four mini-balloons, 28 floats, 33 clown groups and 11 marching bands — all leading the way for Santa Claus.