Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing | DSH #1642

A top marketing agency founder breaks down how AI is decimating agencies, why distribution and owned media will be the new power, how “woke branding” wrecked big companies, and what creators and entrepreneurs MUST do now to survive the next 5 years.

Chapters
0:00 – Why Denmark, remote life & leaving the office behind
4:12 – How remote agencies really perform
5:04 – AI is crushing agencies & in-house marketing
8:06 – Owning media, distribution & personal brand in the AI era
11:05 – New ad game: let algorithms do the targeting
13:50 – Paid vs organic, DMs, ManyChat & building real trust
17:28 – Why YouTube in every other platform (and why you need an offer)
24:50 – Hormozi lessons: wrong problem, right solution & the real cost of change
32:58 – ESG, DEI, “woke branding” & how big companies lost the plot
43:47 – Blue collar comeback, future of work & why degrees don’t matter anymore
50:48 – How he wrote Hook, Line & Sinker using AI + what’s inside

📘 What You’ll Learn

🤖 How AI is redefining agencies, in-house teams, and ad buying
📊 Why algorithms should handle targeting—and what humans should focus on instead
📺 Why YouTube is still the #1 platform for serious creators
📈 How to use organic + paid together (DM triggers, ManyChat, retargeting)
🧠 The Hormozi lesson: right problem, wrong solution & the real cost of change
🏢 How “woke branding,” ESG & DEI campaigns backfired on big corporations
🧱 Why blue collar work is booming again and what that means for the next generation
🎓 Why resumes and marketing degrees matter less than actual proof of work
📚 How he used AI and voice notes to write Hook, Line & Sinker
🪝 The hook–line–sinker framework for grabbing attention and turning it into revenue

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👤 GUEST:
♟️Chris Kubby - https://www.instagram.com/chriskubby/

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⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.

While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show.

Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice.

We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program.

🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world!

🔑 Keywords
ai marketing 2025, marketing agency future, ai vs agencies, social media marketing interview, paid ads vs organic, owning media and distribution, creator economy 2025, youtube growth strategy, linkedin ads b2b