Sales Forecasting Failures: Stop Blaming the Numbers (John Golden/Mason Duchatschek Interview Clip)

If You Want Better Sales Forecasts… Don’t Start With the Numbers

Most leaders try to fix forecasting by tightening the spreadsheet.

But as John Golden, expert, strategist, and author of Social Upheaval and Winning the Battle for Sales, explains, forecasting problems rarely start with the numbers.

They start with the process (or lack of one) that produces them.

If you want predictable revenue, stronger teams, and cleaner forecasts… start here.

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https://youtu.be/jIJakbeY9mU

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