Adobe Buying SEMrush Shows Importance of SEO and GEO (AI SEO)

Adobe’s move to acquire SEMrush for $1.9 billion sends a clear message about where the industry is heading. SEO and GEO are becoming central to how brands get discovered, and Adobe wants to control more of that landscape. Bringing SEMrush into their ecosystem gives them direct access to search data, keyword insights, and competitive intelligence at a massive scale.

This shows how important search visibility has become in the age of AI. As AI Overviews and ChatGPT search grow, tools that support SEO and GEO are becoming more valuable than ever. Adobe stepping in proves how big this space is about to get.

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