The #1 Mistake Killing This Amazon Business (And Probably Yours Too) | Helium 10 | Scale Stories Ep4

What happens when your e-commerce brand hits a wall? InMotion Hemp was doing everything “right,” but growth had flatlined. In this episode, Bradley Sutton and a team of e-commerce experts step in to overhaul the brand’s strategy from the inside out.

They reimagine the product listing, revamp A+ content, restructure ad campaigns, start on TikTok Shop, and launch an entirely new non-hemp product line that brings fresh momentum. The result: a real-world roadmap for breaking past your brand’s plateau.

You’ll discover:
- The difference between “scaling ads” and “scaling a brand”
- How to build listings and storefronts that convert at every touchpoint
- What happens when you expand into TikTok Shop
- Why creative positioning matters more than just keyword rank

Watch the full transformation, then see how to apply the same moves inside your own business. Sign up for Helium 10 for free: https://www.helium10.com?utm_source=youtube&utm_medium=referral&utm_campaign=scale_stories_2

Find behind the scenes episodes that show you how to do every tactic from this episode, step-by-step here: https://www.helium10.com/scalestories

What’s keeping your brand from scaling right now? Comment below.