The Simple Rick's Wafer Cookies Commercial

The Simple Rick's Wafer Cookies commercial is a fictional advertisement featured in the Rick and Morty Season 3 episode titled "The Ricklantis Mixup" (S3E7). It humorously and darkly satirizes consumerism, emotional exploitation, and corporate branding within the show's multiverse setting.
The commercial promotes "Simple Rick's Simple Wafers," a cookie flavored with a chemical extracted from a specific Rick — Simple Rick — who chose family over scientific greatness. According to the ad, this Rick exists 60 iterations off the central finite curve and found fulfillment in being a father to his daughter, Beth. The Citadel of Ricks captures this moment of emotional satisfaction, loops it in his mind, and harvests the resulting brain chemical to infuse into the cookies.
This concept critiques how corporations commodify genuine human emotions and life experiences for mass consumption.
Later in the episode, a second version of the commercial is shown, advertising "New Simple Rick's Freedom Wafer Selects." This variant is flavored with the sensation of "real freedom," harvested from a different Rick who went on a murderous rampage at a cookie factory, briefly experiencing liberation before being captured. The ad glorifies rebellion while simultaneously exploiting it — a sharp satire of how counterculture movements are often co-opted by mainstream brands.
The commercial became a popular meme among fans due to its absurd yet poignant commentary on existential fulfillment, capitalism, and identity. Its deep-voiced narrator (voiced by Jeff B. Davis imitating Sam Elliott) adds to its mock-serious tone, making it both hilarious and unsettling.