Black Friday Live, Rufus Gets Upgrade, & New TikTok Shop Tools | Helium 10 Weekly Buzz 11/20/25

Amazon’s Black Friday deals are live! Rufus just got smarter, and TikTok Shop hits a record-breaking quarter. All this and more on this episode of the Weekly Buzz!
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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon’s next-gen AI assistant for shopping is now even smarter, more capable, and more helpful
https://www.aboutamazon.com/news/retail/amazon-rufus-ai-assistant-personalized-shopping-features

TikTok Is Making a Major Holiday Shopping Push
https://www.socialmediatoday.com/news/tiktoks-making-a-major-push-on-holiday-shopping/805710/

Seller Challenge launches for Account Health Assurance
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV005OU5XUEtXSFM4U0U3

Helium 10’s Scale Stories follows real entrepreneurs overcoming roadblocks and scaling their Amazon and TikTok Shop businesses with expert help. Watch Scale Stories episodes now on YouTube!
https://www.youtube.com/watch?v=yJ-e6UGh_I8&list=PLZhJ7LRjHHEU4iGcpDAXZ1kHVlGUrELTV

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:41 - Black Friday Week Live!
02:34 - New TikTok Shop Tools
04:58 - Rufus Gets Upgraded
12:20 - Ebay Listing Check
14:38 - TikTok Holiday Push
16:13 - AI Assistant
17:51 - Seller Challenge

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
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Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.