The Multi Pen Name Strategy

Discover the multi-pen name strategy and how it can protect your author brand while reaching the right audiences in today's publishing world. In this video, Doug Franklin breaks down why separating your pen names, like his nonfiction under Doug Franklin and sci-fi/fantasy as RG Taark, is crucial for avoiding brand confusion and maximizing sales.

Learn the risks of mixing genres, from confusing readers who expect consistent stories (think Tolkien vs. George R.R. Martin) to frustrating algorithms that cluster similar books. Doug shares real examples, like a sci-fi author who lost momentum on a passion project, and practical tips for structuring multiple pen names: decide on silos for genres, manage separate email lists, and build momentum with 7+ books per name for cross-pollination benefits.

Explore how to maintain an online presence without over-segregating, and prepare for generative AI search by tuning your brands for recommendations. Whether you're a beginner writer or established author, this multi-pen name strategy helps you have the right conversations with targeted readers and boost your business.

For more in-depth insights, visit and read the full post: https://dougfbooks.com/writing/publishing/multi-pen-name-strategy/

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Timestamps:
0:00 - Intro to Multi-Pen Name Strategy
1:15 - Branding Examples (Proctor & Gamble)
2:30 - Why Separate Audiences?
4:45 - Real-World Risks
6:20 - Reader Expectations
8:10 - Algorithm Impact
10:00 - Practical Setup Tips
13:30 - Email Lists & Online Presence
15:45 - Future with AI Search
17:20 - Final Thoughts

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