TTLR EP730: Kurt Luidhardt - How To Grow A Business By Staying True To Your Values

“82% of all Americans are now saying they expect the brands they buy from to share their values.”

Staying true to your values isn’t just the right thing to do, it’s one of the smartest ways to grow a business. Today’s episode breaks down why conviction creates clarity, why clarity creates trust, and why trust is the new currency in a marketplace flooded with noise, doubt, and deception.

Kurt Luidhardt shares how his work with political campaigns led him to uncover something much bigger: millions of consumers actively looking to spend their money with brands that reflect their beliefs. Kurt explains why this shift matters for entrepreneurs, how conviction-driven marketing works, and why businesses that communicate their principles authentically attract more loyal, resilient customers. He also unpacks the modern crisis of trust and shows how shared values help people make faster, more confident buying decisions.

Kurt is the co-founder of a nationally recognized digital strategy firm and the creator of the Liberty Spenders framework. With decades of experience helping high-profile leaders and brands grow through principled messaging, Kurt now empowers business owners to align their marketing with their deepest convictions—and win because of it.

Expert action steps:

Remove the idols that distort your judgment—anything you place above God or your highest principles.

Build a business around solving a real, concrete problem that people urgently want fixed.

Protect your family and never let business consume the relationships that matter most.

Learn more & connect:

Download a free copy of Kurt’s book, Liberty Spenders at https://libertyspenders.com/

Also in this episode:

The Great Patriot Protest and Boycott Book and the The Great Patriot BUY-cott Book By Nicky Billou & Wayne Allyn Root.

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.