From 22s → 1m 17s Engagement: How PTSMC Boosted Content Output & Conversions

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💡 How PTSMC Increased Content 6x and Achieved Their Best Quarter Ever

PTSMC, a healthcare and physical therapy organization with 10-20 employees, dramatically transformed their marketing with Frase AI content tools. By implementing a full content workflow—from research to optimization—PTSMC achieved a 6x increase in content output, improved average engagement time from 22s to 1m 17s, and drove significantly higher conversion rates, making Q1 2025 their best quarter ever.

🚀 Key Results:
• 6x increase in content production
• 22s → 1m 17s average page engagement time (250% improvement)
• Significant boost in conversion rates
• Reduced reliance on expensive freelancers with in-house content engine

⚙️ The Challenge:
PTSMC faced limited marketing resources, slow freelancer turnaround, and low engagement on their WordPress site. Producing enough high-quality content to drive growth was a major constraint.

🛠️ The Solution:
Using Frase, PTSMC established a collaborative, in-house content workflow:
1️⃣ Audit existing pages and conduct competitor/keyword research
2️⃣ Create SEO-optimized content outlines with Frase Content Briefs
3️⃣ Review cycles involving marketers and clinicians
4️⃣ Monitor performance via SEO analytics
5️⃣ Re-optimize content using Frase SEO tools

📈 The Outcome:
PTSMC not only scaled content 6x, but also boosted engagement and conversions, while empowering their team to operate as strategic content creators.

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