Starting a TikTok Shop From Scratch | SSP Episode 717

In this episode, a top influencer joins us to reveal what’s new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop.
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Gracey Ryback, a standout influencer in the Amazon and TikTok spheres, graces our podcast to share her compelling transformation from a social media influencer to a savvy e-commerce entrepreneur. With her recent and upcoming Amazon and TikTok Shop launches, Gracey sheds light on her changing focus in the volatile world of social media. Her journey reveals not only her own evolution but also insights into the growing acceptance of TikTok live, a trend even high-profile creators like David Dobrik are embracing.

The conversation heats up as we dissect the January 1st, 2025 algorithm shift that has reshaped the social media landscape. Organic growth has become a Herculean task, pushing creators to explore paid strategies to stay relevant. Platforms like Facebook, Instagram, and YouTube Shorts are mimicking TikTok’s discovery model, leveling the playing field for those without a large following. New creators eager to capitalize on this shift are encouraged to repurpose content across platforms and carefully choose products that resonate on both TikTok Shop and Amazon.

In our exploration of e-commerce growth strategies, we tackle the nuts and bolts of affiliate marketing and influencer outreach. From the importance of deep linking to innovative, camera-shy-friendly content creation methods, Gracey shares actionable insights. She also recounts her entrepreneurial journey, offering listeners a window into the trials of product development and the balancing act between data and intuition. As we look to the future, Gracey ruminates on AI's potential in influencer marketing and the importance of income diversification, leaving listeners with inspiration and practical tips for thriving in this ever-evolving landscape.

In episode 717 of the Serious Sellers Podcast, Bradley and Gracey discuss:
00:00 - Gracey Ryback on Social Media & E-Commerce
03:27 - Changes in Influencer/Affiliate Strategies
04:42 - Evolution of Social Media Algorithms
11:37 - Effective Strategies for E-Commerce Growth
16:36 - Amazon Seller Journey
19:18 - Navigating Challenges in Entrepreneurship
24:07 - Future Career Goals and Income Streams
25:18 - Future of Influencer Marketing
27:21 - Income Diversification Goals and Strategies
31:05 - Video Creation Tips for Content Creators
31:35 - Creating High-Converting Faceless Video Content