Get a Self Published Book into Bookstores ft. Celebrity Ghostwriter and Writing Coach Joshua Lisec

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Many authors dream of seeing their book displayed on the shelves of major bookstores — right beside titles by household names. Yet, for most self-published authors, that dream feels out of reach. In this episode, “Get a Self Published Book into Bookstores ft. Celebrity Ghostwriter and Writing Coach Joshua Lisec,” viewers discover that it’s not only possible — it’s surprisingly attainable when done the right way.

Joshua Lisec, a celebrity ghostwriter, bestselling author, and professional writing coach, reveals the real process behind getting your book into bookstores like Barnes & Noble, Books-A-Million, and independent shops. Through a detailed case study of a real client success story, Lisec explains how to get a self published book into bookstores using a professional system he calls ghost publishing.

Unlike traditional self-publishing where Amazon is listed as the publisher, Lisec’s ghost publishing process transforms an independent author’s work into an industry-standard book that passes the tests real bookstores use when deciding how to get bookstores to sell your book. From formatting and layout to cataloging and publication data, every detail is handled professionally — ensuring your book looks, feels, and reads like one from a major press.

In this episode, Lisec walks through the transformation of author Connie Steele’s book Building the Business of You — a prime example of how to get your book in stores even when you’re not backed by a big-name publisher. Her book’s professional design, uniform branding, and publisher imprint allowed it to land front-and-center in the largest Barnes & Noble in New York City. It’s a tangible result that shows how to get a self published book into Barnes and Noble with credibility and confidence.

Lisec dives deep into the strategies most authors overlook. He explains why bookstores for self published authors rarely accept books that lack industry-standard identifiers like cataloging blocks, ISBNs, or professional barcodes. He shows exactly what these elements are, why they matter, and how his ghost publishing service ensures every client book meets the requirements of retailers asking how do bookstores buy books from publishers and distributors.

Beyond the technical details, Lisec also discusses the marketing value behind bookstore placement. He emphasizes that while most sales might come from online platforms like Amazon, the credibility boost from being displayed next to bestselling titles is unparalleled. The visibility, photo opportunities, and social proof generated from having a book in a physical store create new ways to get your book noticed on Amazon and build authority as a thought leader, coach, or entrepreneur.

Lisec’s teaching style blends his background in persuasive writing and storytelling with practical publishing insights. He guides viewers through the differences between traditional publishing, self-publishing, and ghost publishing — explaining how each affects getting your book into bookstores. His experience as a writing coach helps authors understand that the goal isn’t just to publish a book, but to produce a market-ready one that bookstore managers actually want to stock.

He also reveals a straightforward, boots-on-the-ground approach: how to get your book in Books-A-Million or a local store through consignment. Lisec breaks down how to approach store managers professionally, how to present your book, and how to set up small consignment deals that build relationships and visibility. His advice on handling this process — respectfully and strategically — shows how even first-time authors can get traction and shelf space without depending on luck or big publishing contracts.

Throughout the video, Joshua Lisec uses real-world examples to illustrate every concept. His case study proves that getting your book into bookstores is not a matter of who you know, but how well you position your book. By combining the best of traditional publishing’s quality standards with the freedom and royalties of self-publishing, his ghost publishing process gives authors the best of both worlds.

For those wondering how to get your book in stores that matter — where readers, journalists, and influencers browse — Lisec provides clear, step-by-step reasoning. He explains the importance of layout consistency, font choice, design alignment with your personal brand, and even the inclusion of front matter elements like half-title pages and dedications that make your book feel “real.” These are not mere aesthetic choices; they’re credibility signals that show bookstores for self published authors your work meets professional standards.

Lisec’s philosophy centers on persuasion not just in writing, but in presentation. His expertise as a celebrity ghostwriter informs his belief that your book’s appearance is part of your message. A book that looks credible is treated as credible — by bookstore buyers, media outlets, and readers alike. That’s why his approach to how to get bookstores to sell your book includes not only structural publishing guidance but also the psychological and persuasive factors that make decision-makers say “yes.”

Authors who follow his advice on how to get a self published book into bookstores learn that professional standards are the gateway to professional opportunities. When a book includes everything a store expects — a clean cataloging record, a proper publisher imprint, and a polished design — it becomes indistinguishable from titles released by traditional publishers. That’s when bookstore managers are most willing to stock it, feature it, and even promote it.

Lisec’s episode, “Get a Self Published Book into Bookstores ft. Celebrity Ghostwriter and Writing Coach Joshua Lisec,” ultimately serves as a roadmap for authors who want their work to stand shoulder-to-shoulder with mainstream titles. It’s a masterclass in understanding how to get your book in stores while retaining full control of your creative and financial outcomes.

For any writer wondering how to get a self published book into Barnes and Noble or how to get your book noticed on Amazon while building credibility offline, this video offers clarity, proof, and a replicable system. Joshua Lisec doesn’t just talk theory — he shows results.

Whether you’re an aspiring author, entrepreneur, or expert hoping to use your book to attract clients and speaking opportunities, this episode reveals how persuasive writing, professional publishing, and smart positioning work together to open doors once reserved for traditionally published authors.

By the end, viewers understand exactly how to get your book in bookstores, why ghost publishing outperforms standard self-publishing, and how to make your next book look, feel, and sell like a bestseller — no matter who you are or where you start.