How to Charge $25,000 for Your Service: Tips from Celebrity Ghostwriter & Writing Coach Joshua Lisec

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Charging $25,000 for a service may sound impossible to most freelancers and consultants—but to celebrity ghostwriter and writing coach Joshua Lisec, it’s just smart business. In this masterclass on premium pricing and positioning, Lisec reveals the exact five-step process that allows him to confidently present—and close—high-ticket offers. His method doesn’t rely on gimmicks or luck. It’s rooted in psychology, persuasive writing, and a deep understanding of pricing strategies in business that make premium offers feel like no-brainers for the right clients.

The episode, titled “How to Charge $25,000 for Your Service: Tips from Celebrity Ghostwriter & Writing Coach Joshua Lisec,” lays out a transparent, actionable roadmap for anyone looking to move beyond hourly rates and small retainers. Lisec walks viewers through the strategy he personally uses to command five-figure fees as a high-end service provider, proving that high ticket marketing isn’t about hype—it’s about value clarity.

The first lesson Lisec emphasizes is mindset. To sell expensive services, you must know who’s in the habit of paying premium rates in the first place. The answer? People and businesses who expect a return on their investment. The clients willing to pay $25,000 or more are those who can confidently turn that amount into far greater outcomes—revenue, reach, or recognition. Understanding this target audience is the foundation of any value-based pricing strategy. Instead of asking, “Who can afford me?” Lisec encourages service providers to ask, “Who benefits most from what I deliver?”

From there, Lisec moves into step two: niche familiarity. To master how to price services, one must know the language and pain points of a specific industry. As he explains, when you understand the inner workings of a market—its jargon, systems, and expectations—you instantly gain authority. That’s the secret behind most successful high ticket programs and digital marketing for consultants: they focus on industries where they already know how the money moves.

Step three in Lisec’s framework is proximity to profit—what he calls being “closest to the money.” This means aligning your services with outcomes that drive sales, leads, or savings. Whether you’re offering pricing design services, marketing support, or consulting, your value increases the closer your work comes to generating revenue. Businesses pay most for help that improves their top line or bottom line, not for vague promises of “visibility.” This principle applies across the board—from coaching price strategies to high end selling for consultants.

Lisec illustrates this concept by comparing two types of offers: one that merely delivers a document, and one that produces measurable results. The latter always wins. If your service helps clients sell more, market better, or save time, it belongs in the premium pricing strategy category. Time, after all, is money—and being able to save or multiply either is what justifies a $25,000 service fee.

Next, Lisec dives into step four: expand your offer by increasing your impact. The more problems you solve for a client, the more you can charge. He uses his own business as an example. As a celebrity ghostwriter, Lisec doesn’t just write manuscripts. He delivers everything from publishing strategy and audiobook production to digital marketing for consultants who want to turn their books into lead-generating machines. This “full-service” model allows him to charge multiples of what competitors do—because he provides multiples of the results.

Here, Lisec invokes value-based pricing strategy and the “jobs-to-be-done” theory: customers hire tools or services to complete specific jobs. The provider who gets the most jobs done—efficiently and effectively—earns the most trust and commands the highest price. In consulting or coaching, that means becoming a one-stop solution instead of a one-off service. The more jobs you complete for a client, the more indispensable (and profitable) you become.

Finally, in step five, Lisec covers what might be the most underrated skill in high ticket marketing—pitching the process. When potential clients hesitate to commit, it’s usually because they can’t visualize what will happen after they pay. To win without pitching, Lisec teaches professionals to walk prospects through each step of their process—showing exactly how every stage leads to measurable ROI. This clarity removes doubt and turns skepticism into confidence.

According to Lisec, explaining your workflow linearly—from the first call to final delivery—transforms vague interest into signed contracts. It’s a principle that applies equally whether you’re selling consulting retainers, high end coaching programs, or expensive services online. The clearer the path to results, the easier it is to justify your price. That’s the art of how to sell services online: replace abstraction with certainty.

Throughout the episode, Lisec threads together practical psychology and persuasive writing principles. Every part of the five-step framework is about helping clients make one crucial mental shift—from seeing your service as a cost to viewing it as an investment. That’s the secret to high end selling. Clients don’t buy time; they buy transformation.

He also touches on coaching price dynamics—why coaches and consultants struggle to charge more, and how to reframe their offers for greater perceived value. Most undercharge because they sell deliverables instead of outcomes. Lisec’s approach repositions them as partners in their clients’ success rather than vendors completing a task. This distinction allows consultants to confidently enter high ticket program territory, often without changing their actual workload—just the way they package and present it.

“How to Charge $25,000 for Your Service: Tips from Celebrity Ghostwriter & Writing Coach Joshua Lisec” ultimately serves as both business and mindset training for service providers who want to escape the “dollars-for-hours” trap. Lisec demonstrates that pricing strategies in business aren’t about inflating numbers—they’re about aligning price with transformation, risk reduction, and measurable results.

By combining a premium pricing strategy with transparency and proof of value, professionals in nearly any field—from digital marketing for consultants to design and writing—can position themselves at the top of their industry. And by mastering the ability to sell expensive services with confidence, they not only increase their income but also elevate the quality of clients they attract.

For consultants wondering how to get clients for consulting or creatives figuring out how to be a consultant in the first place, Lisec’s process provides clarity. It replaces uncertainty with structure: identify who pays for transformation, serve a market you understand, stay close to the money, expand your impact, and pitch with precision. Follow these five steps, and $25,000 clients become not a dream—but a standard.

With years of experience ghostwriting and coaching top-tier professionals, Joshua Lisec has mastered the intersection of storytelling, psychology, and pricing design services. His insights in this episode show how persuasive communication drives business success—how framing, process, and proof turn expensive offers into easy “yeses.”

By the end of the video, viewers come away not only understanding how to price services effectively but also why underpricing limits growth. Lisec’s framework redefines what it means to earn more—not by working harder, but by communicating smarter.

This isn’t just a guide to charging $25,000 for a service—it’s a lesson in self-worth, clarity, and strategy. For anyone serious about elevating their business, this episode is a blueprint for mastering high ticket marketing, adopting a value-based pricing strategy, and finally learning to win without pitching.