Ghostwrite in Client's Voice w/ Nabeel Azeez & Celebrity Ghostwriter and Writing Coach Joshua Lisec

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“Ghostwrite in Client’s Voice w/ Nabeel Azeez & Celebrity Ghostwriter and Writing Coach Joshua Lisec” brings together two masters of the written word for an unfiltered, no-BS conversation about the art, ethics, and psychology of writing in someone else’s voice. This episode of The Best Way to Say It dives deep into what it really takes to ghostwrite copy, content, and books that sound like they came straight from the client’s soul — even when that “client” is too scared, too busy, or too polished to speak authentically.

Hosted by Nabeel Azeez, the outspoken founder of Dropkick Copy and author of Dragon Energy: The Tao of Personal Branding, the episode features Joshua Lisec, the world’s only award-winning, celebrity ghostwriter and professional writing coach. Together, they dismantle the myths around ghostwriting, personal branding, and what it means to be “authentic” online — and reveal the truth about the writing industry that few dare to say out loud.

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The Real Conversation Behind the Craft

What begins as a casual chat quickly turns into a masterclass in copywriting, authenticity, and the psychology of persuasion. Lisec and Azeez share war stories from the trenches — from social media “cancellations” to ghostwriting for public figures whose private personas couldn’t be more different from their public brands. They discuss the hypocrisy, politics, and performative authenticity in today’s marketing world, where being “real” has become just another tactic.

Joshua shares what it’s like to ghostwrite for the powerful and famous — crafting books and courses for entrepreneurs, founders, and thought leaders who want to sound like themselves, only better. Nabeel, known for his bold and often controversial takes, explains how his faith and principles shape his approach to copywriting, especially when it comes to pricing, value stacks, and ethical persuasion.

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Topics Explored in the Episode

• How to Ghostwrite in a Client’s Voice (Without Sounding Like an Imitation)
Both writers reveal their behind-the-scenes process for capturing a client’s “voice” — not by mimicking tone or vocabulary, but by channeling their mood, energy, and intent. They explain why the idea of a fixed “author voice” is an illusion, and how a skilled ghostwriter instead adapts to the emotional state and communication patterns of the client.

• The Psychology of Authenticity and Risk in Personal Branding
Azeez and Lisec unpack why most “authentic” influencers aren’t — and how the internet rewards those who only look genuine. They explore what real authenticity means in business, and why taking risks, being bold, and breaking industry norms often lead to stronger personal brands and better copy.

• Faith, Ethics, and Integrity in Sales Copy
Nabeel explains how his Muslim faith shapes his ethical boundaries as a marketer — why he refuses to use inflated “value stacks” or deceptive offers, and how he finds creative, truthful ways to communicate value that still convert. Lisec applauds this stance, pointing out how ethical persuasion doesn’t weaken copy — it strengthens trust and long-term client relationships.

• Getting “Cancelled” and Coming Back Stronger
Both men discuss being “cancelled” by online writing communities and how that actually boosted their visibility and success. They share how controversy, when authentic, can strengthen a personal brand by attracting clients who value integrity over conformity.

• Building and Maintaining a Personal Brand as a Ghostwriter
The episode explores how ghostwriters and copywriters can balance client work with their own branding. Nabeel argues that if a copywriter’s website looks too polished, they probably don’t have clients. Lisec agrees that real business growth comes from systems, not vanity metrics — and shares how his own digital ecosystem of courses, books, and videos sustains multiple income streams.

• The Mood Method: Ghostwriting with Emotional Intelligence
Joshua reveals his personal framework for ghostwriting: matching not just the client’s language, but their emotional rhythm. By listening deeply, transcribing conversations, and reusing their own phrases, he ensures clients read the final work and think, “That’s exactly how I’d say it.”

• The Business of High-Ticket Copywriting
Nabeel discusses why his best clients are high-ticket coaches, consultants, and entrepreneurs — and how focusing on results, not volume, gives them both better ROI. Lisec echoes this, explaining that ghostwriting is the ultimate high-trust, high-return profession, where one great project can transform a client’s entire business.

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A Meeting of Two Contrarians
What makes this episode electric is the chemistry between two contrarians who refuse to play it safe. Azeez, the self-proclaimed “most expensive copywriter in Dubai,” and Lisec, the “celebrity ghostwriter to the gurus,” share a mutual respect for truth-telling — even when it’s unpopular. They laugh about the politics of copywriting Facebook groups, reminisce about viral controversies, and unpack how speaking your mind can sometimes be the best marketing strategy of all.

They don’t just talk about writing — they talk about character.
They don’t just talk about branding — they talk about belief.
And they don’t just talk about persuasion — they talk about truth.
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Why You’ll Want to Watch
If you’ve ever wondered how professional ghostwriters make their clients sound more authentic than they are, this episode is your backstage pass. You’ll learn:
• How to extract a client’s authentic ideas and turn them into magnetic copy.
• The secret difference between voice and vibe in ghostwriting.
• Why controversy can actually grow your business.
• How to stay ethical while still being persuasive.
• What separates a $100 copywriter from a $10,000 ghostwriter.

It’s not a typical “marketing tips” video. It’s a real conversation between two experts who’ve seen behind the curtain of internet fame — and who aren’t afraid to talk about what’s really there.
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About the Authors

Joshua Lisec is a #1 bestselling celebrity ghostwriter, TEDx speaker, and professional writing coach. He’s written over 80 books for executives, influencers, and entrepreneurs, helping them turn their ideas into bestselling brands. As the founder of The Best Way to Say It® system, he teaches creators how to communicate clearly, persuasively, and profitably — in writing that sounds unmistakably like them.

Nabeel Azeez is the founder of Dropkick Copy, a direct response copywriting agency based in Dubai. Known for his unapologetically bold style and his forthcoming book Dragon Energy: The Tao of Personal Branding, Azeez has helped entrepreneurs, coaches, and thought leaders craft powerful online personas rooted in truth, clarity, and conviction.
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Episode Title: Ghostwrite in Client’s Voice w/ Nabeel Azeez & Celebrity Ghostwriter and Writing Coach Joshua Lisec
Length: 1000 words
Tone: Professional, thought-provoking, conversational
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🔥 Watch the full episode to learn how to ghostwrite in a client’s voice so perfectly they’ll swear they wrote it themselves — only better.