Celebrity Ghostwriter & Writing Coach Joshua Lisec Shares Expert Tips for Landing Your First Client

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Joshua Lisec, the celebrity ghostwriter and writing coach recognized for helping writers build real businesses, reveals a step-by-step approach for how to get your first client—even if you have no portfolio, no website, and no experience. This isn’t just theory or motivational talk. Lisec lays out the exact process new freelance writers, freelance copywriters, and freelance ghostwriters can use to land paid work fast, without resorting to cold-pitch spam or race-to-the-bottom pricing.

The video opens with Lisec sharing how one aspiring freelancer told him, “I spent two thousand dollars on a marketing course and got nothing as specific as what you just told me.” That one piece of advice, he explains, became worth more than any course because it showed her how to get clients as a freelancer the right way—by focusing on real human connection and problem-solving.

For anyone struggling to find freelance writing gigs, ghostwriting jobs, or copywriting gigs, Lisec demonstrates how to turn missed opportunities into your advantage. He explains how to identify where potential clients are already engaging online—whether on newsletters, blogs, podcasts, or social media—and use that engagement to discover businesses that need help but don’t have the time, energy, or expertise to implement marketing strategies. This method transforms client outreach from a numbers game into a meaningful, strategic conversation.

Lisec’s approach to how to get clients for a new business is rooted in persuasion and clarity. Rather than begging for attention or offering generic services, he teaches freelancers how to position themselves as problem-solvers. His system empowers freelance ghostwriters and freelance copywriters to recognize when business owners publicly struggle with executing marketing advice—and then step in to help them bridge that gap.

That’s where his expertise in persuasive writing becomes crucial. As both a writing coach and a celebrity ghostwriter, Lisec shows that persuasion isn’t just about selling—it’s about showing people how you can help them achieve what they already want. His method for client outreach relies on authenticity: observing, understanding, and offering solutions that feel personal rather than transactional.

The example he uses—a subscription-based business industry—illustrates how this process works in practice. Lisec explains that many founders and business owners follow high-profile marketing experts who share endless “to-do” lists for growth. These entrepreneurs often comment online about how great the advice is—but also how little time they have to execute it. That’s where the opportunity lies. By identifying those people and reaching out to them respectfully, freelancers can show they’re ready to help execute that advice.

This process is what separates beginners who chase blog writing jobs from home from those who strategically land long-term, well-paying freelance writing gigs. Lisec emphasizes that you don’t need to wait years to build a portfolio before you learn how to get projects from clients. You can create mockups, write samples based on industry best practices, and use those to demonstrate your ability. His message to new freelance writers is simple: stop waiting for permission to start.

Lisec also addresses one of the most common questions among new freelance ghostwriters and freelance copywriters: “What do I do if clients ask for my portfolio?” His advice turns that concern into a strength. Instead of relying on a polished resume, create content samples tailored to your target clients’ industries. These become living proof of what you can do. It’s a proactive approach to how to get your first client that doesn’t depend on credentials—it depends on initiative.

By the time he introduces The Best Way to Say It®, his proprietary persuasion system, Lisec has already shown that persuasive writing is more than style—it’s a structure. His system eliminates writer’s block, removes guesswork, and ensures that every piece of content—whether an email, blog post, or sales page—is clear, compelling, and conversion-ready. This is why so many freelance ghostwriters and copywriting jobs professionals rely on his techniques to deliver consistent quality under pressure.

Lisec’s method also connects self editing and self editing checklist principles to the broader business of writing. He reminds freelancers that refining their work isn’t just about grammar—it’s about persuasion, tone, and emotional resonance. Good editing ensures that your client’s message sounds like them at their best, not like a generic article written by AI. For those seeking to level up their ghostwriting jobs or copywriting gigs, this kind of precision is what keeps clients coming back.

Another key takeaway is how Lisec reframes client outreach. Instead of thinking about outreach as “asking for work,” he encourages freelancers to think of it as “offering a shortcut.” Most entrepreneurs are overwhelmed with too much advice and too little time. When a freelancer reaches out and says, “Would you like help implementing what your favorite guru just recommended?”, it’s an irresistible offer. It respects the client’s goals while presenting the freelancer as the solution they’ve been searching for.

Lisec’s audience—often people reentering the workforce, pivoting careers, or exploring freelance writing gigs for the first time—will find his message both practical and empowering. He provides an exact framework for how to get clients as a freelancer without chasing leads or underpricing services. His advice applies equally to freelance ghostwriting, copywriting jobs, and blog writing jobs from home, showing that once you understand how persuasion works, you can sell your skills in any writing niche.

Throughout the video, Lisec also challenges the “loser’s game” mentality of waiting for perfect circumstances—perfect portfolio, perfect branding, perfect website—before reaching out. Real-world success, he insists, comes from imperfect action guided by smart systems. Those who act on his advice often find that the first “yes” they get becomes the beginning of a sustainable business, not just a single project.

For freelance writers still wondering how to get clients for a new business, Lisec’s strategy is refreshingly human. Find where your ideal clients are already trying—and failing—to execute their plans. Offer to help them. Prove your value. Then systematize your process so you can scale. This blend of empathy, psychology, and practical business sense is why Lisec stands out among other writing coaches and celebrity ghostwriters.

By the end of the lesson, viewers will walk away with a roadmap they can act on today. They’ll know exactly how to get your first client, how to communicate their value through persuasive writing, and how to build the kind of freelance ghostwriting or copywriting career that grows through results, not guesswork.

Joshua Lisec’s message is clear: if you want clients, don’t wait for them to find you—find them where they already are, show them you understand their problems, and give them confidence that you can solve them. That’s the true secret to how to get clients as a freelancer, and it’s the foundation of every lasting creative career.