Convo with Kevooo Presents: The Designer Who Built His Brand from a Laundry Cart — PJ O’Rourke II

In this raw and candid episode, I bring on PJ O’Rourke II — a man who moved from Oklahoma to New York City with nothing but his art, a laundry cart, and a dream. He started by selling his prints in the subway and hustled his way into launching a full fashion collection with heavy-duty tees, embroidered jackets and street-ready designs. We talk about:

• Why he attributes his left-handed drawing skill (yes, from age 2) to his creative edge.
• The influence of comics and sports on his visual aesthetic: geometry, precision, visual angles.
• Behind the scenes of building a brand: printing, screen-printing, tie-dye, craft over mass-production.
• His current drop strategy: limited runs, one-of-a-kind pieces, scarcity as value.
• Tips for anyone wanting to make the jump from local to global: staying hungry, staying authentic, keeping your roots.

🔗 Follow PJ’s brand here: @PJORourkeii

If you found value here, smash that like button, subscribe and share with a friend who’s building something from nothing.

#StreetwearEmpire #PJORourkeII #LaundryCartHustle #NYCFashionJourney #DesignerStory #BrandBuilding #LimitedEditionFashion #CreativeHustle