STARBUCKS LIFESTYLE VS OFF-GRID: A CLASH OF LIFESTYLES

The "Starbucks lifestyle," is a convenience-oriented way of modern living. This consumer identity is often associated with urban professionals and globalized tastes, using the branded cup as a social symbol of status and image-consciousness. Finally, the analysis touches on the economic psychology of aspirational consumerism, noting that these small, daily luxuries are linked to defining one's identity within a structure of late-stage capitalism and mass consumption.