Joe Rogan - Follow the Money by Matthew North

"Joe Rogan - Follow the Money" is a 2019 video analysis produced by independent researcher Matthew North that investigates the financial and institutional connections behind the Joe Rogan Experience podcast. The 45-minute presentation traces Rogan's career from comedy and MMA commentary to podcasting, highlighting sponsorships from brands like Cash App, Onnit supplements, and Square, alongside associations with figures from the counterculture movement, including ties to the Esalen Institute and MAPS for psychedelic research. North examines guest appearances by guests such as Jack Dorsey, Sam Harris, and Alex Jones, suggesting patterns in funding from tech and pharmaceutical sectors that support discussions on topics like DMT and AI. Drawing on public records, interviews, and financial disclosures, the video explores how these networks sustain the podcast's production and influence, with North passing away shortly after its release.