Every sales methodology causes sales and marketing misalignment that we see today.

Every sales methodology causes sales and marketing misalignment that we see today. I said what I said.

For those old enough to remember, sales USE to validate the market, as their primary function, when sales development was taken out of context by the markets misconception of Aaron Ross’s book, the message behind his original intent got very blurry and the model, changed function.

I created Closed Circuit Selling™ (CCS), not to compete the Sales methodology to cause commercial fracture arena, but to solve the architectural problem we see at market today.

Listen closely here as George articulates the moment sales became the bastardised version of sales development and not market validators, it shifted the pipeline scoring, sourcing and targeting to sales.

For anyone with eyes to see this reduces marketing to a lead gen only function, turning them into MQL machines.

The result? Top-of-funnel overload, friction, and the classic blame game: “Sales says marketing’s not delivering. Marketing says sales isn’t converting.”

Seeing this clearly over two decades of scaling successful teams across multiple verticals, and multiple markets, I saw the disconnects and the solution clear as the sky is blue.

Closed Circuit Selling™ (CCS) and Revenue Alignment Architecture™ (RAA™) aren’t just new frameworks…They’re a return to a unified commercial revenue OS.

We’re ending the fragmentation that’s turned sales and marketing into separate camps.

In the future we’re building, no one’s fighting over leads. Sales, marketing, customer success, leadership and finance all operate as one closed-loop system. We turn market validation and timing signals into a continuous feedback flow, so marketing can do what it does best :

Organisational alignment

build trust and educate

Forecast accuracy easy to measure

we’re not just teaching tactics. We’re architecting a new commercial reality where the blame game dies and alignment wins.

Frameworks Optimise. Architectures Endure.

Join the movement → Learn how to create and close circuits Chief Revenue School

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