Why Scott Leese, George Coudounaris and I Are Uncovering the Hidden Flaws in Modern Sales Models

Why 🏄🏼‍♂️ Scott Leese, George Coudounaris and I Are Uncovering the Hidden Flaws in Modern Sales Models

The Predictable Revenue model didn’t fail
the market’s interpretation of it did.
Read that again.

What became easy to measure, also played into the minds of the leaders who saw a direct line to their interpretation of a shortcut.

And we are seeing the same thing play out again.

Founders who desperately need their product and service market validated and category defined, will do everything but, market validation and define their category.

They will buy any possible hypothetical tool.
They will do absolutely anything aside from what they should do which is

STOP trying to sell, and define, and validate.

Where sales goes back to being Market Development.
Where our primary function is to "catalog" the market, and obtain.

→ Who is with who
→ What do they like
→ What do they wish they could change
→ What would the winner tender need to contain
→ Permission to circle back - offer grass is greener audit / alternative

This tells you if the category is defined and required. But also gives marketing ;

Right Account
Right Contacts
Right Channel
Right Offer
Right Timing - for now, 3,6,9 months... Making them commercially viable but also out of No Intent Lead Gen.

&

Provides the voice of the customer to where you need to be for Product Roadmapping for the next 12-24 months...

That’s the flaw 🏄🏼‍♂️ Scott Leese, George Coudounaris and I are exposing.

Closed Circuit Selling™ (CCS) repairs what got lost… Reconnecting marketing, sales, Customer Success, Product, Leadership into one closed-loop system where no signal is wasted and no insight leaks out.

It’s not a framework. It’s a Commercial Revenue Operating System.

From Predictable to Aligned.
From Framework to Architecture.
From Process to Circuit.

The next era of sales isn’t about more specialization
it’s about total alignment.

Frameworks optimize.
Architectures endure.
Circuits scale.

#B2B #Sales #Salestips #GTM
#ClosedCircuitSelling #RevenueAlignmentArchitecture #ChiefRevenueSchool #GTM #CROSchool #CommercialOS #B2BAlignment #ScottLeese