114: Chevrolet’s Wildest Promotion Ever — The Truck That Came With a Winchester | No Lowballers

This week on No Lowballers, we’re going off script. While Logan Metesh is on special assignment—making a little history of his own at home—we’re firing up something special for you. Allen takes the driver’s seat for a nostalgic deep dive into one of the wildest automotive promotions in American history: the 1985 Chevy K10 Outdoorsman.
Picture it—McDonald’s smoke-filled booths, Walkmans on hips, and square-body Chevys rolling off the line. But this wasn’t just any truck. This one came with a lever-action Winchester Model 94AE XTR .30-30 right from the dealership. No floor mats, no keychains—Chevrolet literally handed you a rifle. It was an era of big hair, big engines, and bold marketing, when America wasn’t afraid to pair horsepower with firepower.

Show Highlights:
• A trip back to 1985, when Chevy sold a lifestyle, not just a truck
• The outrageous Outdoorsman package—custom badging, heavy-duty suspension, and premium fabrics
• The Winchester connection: how buyers drove home with a brand-new Model 94 rifle
• ESPN, Dick Butkus, and the Chevy Sportsman’s Team Challenge—TV’s wildest mashup of guns and gasoline
• Why the Outdoorsman remains one of the rarest, most collectible square-body Chevys ever built
• Reflections on an America that wasn’t afraid to be bold, brash, and a little ridiculous—in the best way possible

Tune in and take the ride back to the 1980s, when Chevy built a truck that came with its own hunting season.
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