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OpenAI’s Advertising Pivot: How ChatGPT is Being Monetized
Are you ready for an AI that listens—not to help, but to sell?
In this episode of The Disruptive Technologies Podcast, we explore how OpenAI is embedding advertising and commerce inside ChatGPT. Just like Google and Facebook before it, AI is shifting from utility to monetization.
From internal hiring and economic pressure to the launch of ChatGPT Atlas, OpenAI is laying the groundwork for an inference-based attention economy. We dig into:
Why ChatGPT’s next revenue pillar is advertising
How inference data replaces training data in monetization
What ChatGPT’s browser, Atlas, really means for user tracking
The regulatory vacuum around inference metadata
What “sovereign AI” looks like—and why it matters
Strategic implications for developers, enterprises, and regulators
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